Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.

The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.

Artists in various fields are always the first to discover how to enable one medium or to release the power of another.

Typographic man can express but is helpless to read the configurations of print technology.

All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.

Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.

Even mud gives the illusion of depth.