Photography turns people into things and their image into a mass consumer product.

The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song.

Food for the mind is like food for the body: the inputs are never the same as the outputs.

There is absolutely no inevitability, so long as there is a willingness to contemplate what is happening.

Only puny secrets need protection. Big discoveries are protected by public incredulity.

Anything that's popular is a rear-view image.

In a cool medium, the audience is an active constituent of the viewing or listening experience. A girl wearing open-mesh silk stockings or glasses is inherently cool and sensual because the eye acts as a surrogate hand in filling in the low-definition image thus engendered. Which is why boys make passes at girls who wear glasses.