Our technology forces us to live mythically, but we continue to think fragmentarily, and on single, separate planes.
Marshall McLuhanBy phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
Marshall McLuhanThe greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
Marshall McLuhanThe past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
Marshall McLuhan