Gramophone and movies were merely the mechanization of speech and gesture. But the radio and TV were not just the electronification of speech and gesture but the electronification of the entire range of human personal expressiveness. With electronification the flow is taken out of the wire and into the vacuum tube circuit, which confers freedom and flexibility such as are in metaphor and in words themselves.

Ours is a brand-new world of allatonceness [all-at-once-ness]. 'Time' has ceased, 'space' has vanished. We now live in a global village ... a simultaneous happening. ... The new electronic interdependence recreates the world in the image of a global village.

TV acting is so extremely intimate, because of the peculiar involvement of the viewer with the completion or "closing" of the TV image, that the actor must achieve a great degree of spontaneous casualness that would be irrelevant in movie and lost on the stage. For the audience participates in the inner life of the TV actor as fully as in the outer life of the movie star. Technically, TV tends to be a close-up medium. The close-up that in the movie is used for shock is, on TV, a quite casual thing.

Even mud gives the illusion of depth.

The global village is a place of very arduous interfaces and very abrasive situations.

The 'content' of any medium is always another medium.

Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.