Gramophone and movies were merely the mechanization of speech and gesture. But the radio and TV were not just the electronification of speech and gesture but the electronification of the entire range of human personal expressiveness. With electronification the flow is taken out of the wire and into the vacuum tube circuit, which confers freedom and flexibility such as are in metaphor and in words themselves.
Marshall McLuhanThe alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
Marshall McLuhanComputers can do better than ever what needn't be done at all. Making sense is still a human monopoly.
Marshall McLuhanCharacter no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
Marshall McLuhan