The only way to recover the old world is to induce the media into vomiting it back up.

Physiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth.

Media are means of extending and enlarging our organic sense lives into our environment.

One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.

If it works, it's obsolete.

The 'content' of any medium is always another medium.

The new media are not bridges between man and nature - they are nature...