We look at the present through a rear view mirror. We march backwards into the future.
Marshall McLuhanGramophone and movies were merely the mechanization of speech and gesture. But the radio and TV were not just the electronification of speech and gesture but the electronification of the entire range of human personal expressiveness. With electronification the flow is taken out of the wire and into the vacuum tube circuit, which confers freedom and flexibility such as are in metaphor and in words themselves.
Marshall McLuhanWe have to find the environments in which it will be possible to live with our new inventions.
Marshall McLuhanFood for the mind is like food for the body: the inputs are never the same as the outputs.
Marshall McLuhan