Mysticism is just tomorrow's science dreamed today.

The 'content' of any medium is always another medium.

In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.

The potential of any technology is always dissipated by its users involvement in its predecessors...Computer are still serving mainly to sustain precomputer effects.

The content or time-clothing of any medium or culture is the preceding medium or culture.

During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.

The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.