In large measure, writing is the spatialization of thought.

It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it

All advertising advertises advertising.

Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.

Man works when he is partially involved. When he is totally involved he is at play or leisure.

You see, Dad, Professor McLuhan says that the environment that man creates becomes his medium for defining his role in it. The invention of type created linear, or sequential thought, separating thought from action. Now, with TV and folk singing, thought and action are closer and social involvement is greater. We again live in a village. Get it?

Faced with information overload, we have no alternative but pattern-recognition.