New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual order what they had though and known before writing. In the same way printing made literature possible. It did not merely encode literature.

Environments are not just containers, but are processes that change the content totally.

Media are means of extending and enlarging our organic sense lives into our environment.

In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.

Any breakdown is a breakthrough.

Human perception is literally incarnation.

In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.