New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual order what they had though and known before writing. In the same way printing made literature possible. It did not merely encode literature.

Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.

The media have substituted themselves for the older world.

There is no more great men; there is only great committees.

As a rule, I always look for what others ignore.

I'm not sure who discovered water, but I'm pretty sure it wasn't a fish.

Even mud gives the illusion of depth.