New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual order what they had though and known before writing. In the same way printing made literature possible. It did not merely encode literature.

All media work us over completely.

Only puny secrets need protection. Big discoveries are protected by public incredulity.

A successful book cannot afford to be more than ten percent new.

[Cameras] tend to turn people into things and the photograph extends and multiplies the human image to the proportions of mass-produced merchandise and, [in the age of photography] the world itself becomes a sort of museum of objects that have been encountered before in some other museum and to say that the camera cannot lie is merely to underline the multiple deceits that are now practiced in its name.

It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it

Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.