A successful book cannot afford to be more than ten percent new.

New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual order what they had though and known before writing. In the same way printing made literature possible. It did not merely encode literature.

Fish did not discover water.

Electronic man has no physical body.

Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.

The suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in the developed countries.

... Their power to see environments as they really are.