[Logo] is an encapsulation of an emotion.

Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities.

The world's holy texts are built on ancient oral traditions.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

If we define value as emotions - and emotional engagement...i.e. love!

Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a vibrant network of brand supporters.

Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.