We're also more affected by aspirational signals in an offline world where it is more difficult to "hide" and thus indirectly increases the influence from others.

A global brand building strategy is, in reality, a local plan for every market.

Brand handling synergy means developing and communicating your company's values and identity consistently.

Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.

Thus ideas like subliminal advertising today rarely works and or even exists.

We're all obsessed with our smartphones and thus really don't see anything around us.

The world's holy texts are built on ancient oral traditions.