Brands must make use of the inclination of consumers to be persuaded by friends.

New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.

Placing a wedge of lime in the neck of a Corona bottle helps sell those beers. And where did that ritual come from? One story has it that two bartenders in California were curious how fast a ritual could spread. Astonishingly fast, they discovered.

If we define value as emotions - and emotional engagement...i.e. love!

A global brand building strategy is, in reality, a local plan for every market.

Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation.

Brand handling synergy means developing and communicating your company's values and identity consistently.