The world's holy texts are built on ancient oral traditions.

Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.

Sex doesn't sell anything other than itself

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

The reality is that a brand can no longer afford to be "friends with everyone."

Word-of-mouth is powerful, trusted, and cheap.

Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.