The world's holy texts are built on ancient oral traditions.

Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.

The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear are selling substantially better than in other countries.

New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.

Big data is great when you want to verify and quantify small data - as big data is all about seeking a correlation - small data about seeking the causation.

Brand handling synergy means developing and communicating your company's values and identity consistently.

Word-of-mouth is powerful, trusted, and cheap.