The world's holy texts are built on ancient oral traditions.

A global brand building strategy is, in reality, a local plan for every market.

The enemy shapes the brand.

Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.

Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.

Thus ideas like subliminal advertising today rarely works and or even exists.

Remember, that the logo is really the dot on top of the i.