Thus ideas like subliminal advertising today rarely works and or even exists.

The world's holy texts are built on ancient oral traditions.

If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.

Rituals build brands.

New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities.