Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.

Products are produced in the factory; brands are produced in our minds.

The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are able to describe with an insane accuracy who we really are, our personalities and desires. But even more how we all represents out of balances - perhaps I feel too overweight, feel alone or feel I haven't achieved what I'd hoped for when hitting 40. These imbalances are surprisingly visible when visiting consumers' homes - and surprisingly invisible when relaying on Big Data.

The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear are selling substantially better than in other countries.

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.

The cornerstone of religion, a clear vision can inspire great action and firm conviction.