Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems to generate an increasing effect on the consumer in a manipulative way.

The cornerstone of religion, a clear vision can inspire great action and firm conviction.

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

Brand handling synergy means developing and communicating your company's values and identity consistently.

If we define value as emotions - and emotional engagement...i.e. love!

Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.

Thus ideas like subliminal advertising today rarely works and or even exists.