Brand handling synergy means developing and communicating your company's values and identity consistently.
Martin LindstromToday's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a sermon.
Martin LindstromWhat do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.
Martin LindstromPowerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.
Martin Lindstrom