The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately.
Martin SorrellFormula One is not just multinationals. It's also about national players wanting to get global coverage.
Martin SorrellIt is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions.
Martin SorrellThe world is changing. And a lot of people in Formula One are starting to understand this.
Martin SorrellIf you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.
Martin SorrellIn the old days, you could segment happily. You could put out one message to one segment of the audience, and one to another. That has now gone. You say something to one community and instantly, literally at a click, it's available to everybody. What it means is that if you're trying to craft a message, it's very difficult.
Martin Sorrell