It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.

If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle than anybody else. So it is very powerful.

F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference from 1968 to now.

The arguments of waste are heavily overdone, because what you do is to accelerate the infrastructure that you have to build anyway, like airports and roads, and in this case it happens much faster. So speaking of a roadmap, without being specific, I would still go for Asia, Latin America, Africa and the Middle East - that's what our clients are really interested in.

If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of things. Content, data and technology are forcing us to think about business in a very different way.