The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately.
Martin SorrellFormula One is not just multinationals. It's also about national players wanting to get global coverage.
Martin SorrellIf you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.
Martin SorrellIt doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.
Martin Sorrell