There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less. It is a fixture in the Sunday afternoon TV programmes, and probably flamboyance - those white silk suits and devil-may-care attitudes - would be outworn attributes today.
Martin SorrellThe challenges some European economies have are such that it makes it very difficult for them. You have to go where the growth is.
Martin Sorrell