One of the reasons why they are optimistic is that there is more competition. Red Bull has become more competitive, the races have become more attractive - and that is what fans want!

Virtual Reality for Formula One could be fantastic - driving the car!

Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother and her sisters, but it is an incredibly well thought through concept and branding. Each of the daughters appeals to a different segment of the market.

F1 is exciting, its values are attractive and it could be an even better family sport.

In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.