If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of things. Content, data and technology are forcing us to think about business in a very different way.
Martin SorrellI believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.
Martin SorrellIf you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the better you do. There is no point in just buying rights.
Martin SorrellFormula One is not just multinationals. It's also about national players wanting to get global coverage.
Martin Sorrell