Marketing is an investment, not a cost.

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the better you do. There is no point in just buying rights.

Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India and China.

[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.

If you run a country and want to put it on the global map you don't have so many choices. You can get the Olympics, the World Cup or a Formula One race. And the first two are only every four years - and you have them only once.

The world is changing. And a lot of people in Formula One are starting to understand this.