Marketing is an investment, not a cost.

In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as a complete entertainment event, on and off track.

Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India and China.

I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother and her sisters, but it is an incredibly well thought through concept and branding. Each of the daughters appeals to a different segment of the market.

Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.

In the Ridley Scott film 'The Martian' you can do that [virtually driving car]. I have lifted off in the space craft from the surface of Mars, walked in space and looked down into deep space and got terrified, with the headphones and the goggles.

It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.