A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why the discipline of branding has emerged.

Branding is the process of connecting good strategy with good creativity.

A brand is a person’s gut feeling about a product, service or organization

The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.

Design can also be used to invent strategic futures, make complex decisions, and craft a bold corporate vision. We need to move design up the ladder of influence.

You can't be a leader by following a leader.

A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why the discipline of branding has emerged.