Design can also be used to invent strategic futures, make complex decisions, and craft a bold corporate vision. We need to move design up the ladder of influence.

Designers don't actually solve problems. They work through them.

You can't be a leader by following a leader.

The central problem of brand-building is getting a complex organization to execute a simple idea.

The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.

In a sense, traditional business is design blind.

A brand is a person’s gut feeling about a product, service or organization