A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

The central problem of brand-building is getting a complex organization to execute a simple idea.

Brand is not what you say it is. It’s what they say it is.

The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

Cultures are naturally resistant to change. The same shared mental models that allow large numbers of people to work together efficiently can also keep people from imagining new ways of working together. In many corporate cultures, new ideas are viewed as heresy. But it doesn't have to be that way.

You can't be a leader by following a leader.