A business of high principle attracts high-caliber people more easily, thereby gaining a basic competitive and profit edge.

Decisions should be based on facts, objectively considered.

The course of business shapes public opinion.

Basic philosophy, spirit and drive of an organization have far more to do with its relative achievements than do technological or economic resources, organizational structure, innovation and timing.

A business of high principle generates greater drive and effectiveness because people know that they can do the right thing decisively and with confidence.

A business of high principle attracts high-caliber people more easily, thereby gaining a basic competitive and profit edge.

People should be judged on the basis of their performance, not nationality, personality, education, or personal traits and skills.