Leading fosters a working atmosphere that stimulates an open exchange of ideas and fosters dissent. People should show a genuine concern for one another and treat one another with fairness, as peers and friends. With such an atmosphere it should be a pleasure to come to work.

Decisions should be based on facts, objectively considered.

A business of high principle generates greater drive and effectiveness because people know that they can do the right thing decisively and with confidence.

Leading fosters a working atmosphere that stimulates an open exchange of ideas and fosters dissent. People should show a genuine concern for one another and treat one another with fairness, as peers and friends. With such an atmosphere it should be a pleasure to come to work.

Basic philosophy, spirit and drive of an organization have far more to do with its relative achievements than do technological or economic resources, organizational structure, innovation and timing.

The course of business shapes public opinion.

People should be judged on the basis of their performance, not nationality, personality, education, or personal traits and skills.