The course of business shapes public opinion.

Decisions should be based on facts, objectively considered.

Leading fosters a working atmosphere that stimulates an open exchange of ideas and fosters dissent. People should show a genuine concern for one another and treat one another with fairness, as peers and friends. With such an atmosphere it should be a pleasure to come to work.

People should be judged on the basis of their performance, not nationality, personality, education, or personal traits and skills.

If you are not willing to take pain to live by your principles, there is no point in having principles.

The course of business shapes public opinion.

A business of high principle generates greater drive and effectiveness because people know that they can do the right thing decisively and with confidence.