Decisions should be based on facts, objectively considered.

There is no such thing as business ethics. There is only one kind -- you have to adhere to the highest standards.

A business of high principle attracts high-caliber people more easily, thereby gaining a basic competitive and profit edge.

Leading fosters a working atmosphere that stimulates an open exchange of ideas and fosters dissent. People should show a genuine concern for one another and treat one another with fairness, as peers and friends. With such an atmosphere it should be a pleasure to come to work.

The course of business shapes public opinion.

It follows that acceleration in the rate of change will result in an increasing need for reorganization. Reorganization is usually feared, because it means disturbance of the status quo, a potential threat to peoples vested interests in their jobs, and an upset to established ways of doing things. For these reasons, needed reorganization is often deferred. With a resulting loss in effectiveness and increase in costs.

People should be judged on the basis of their performance, not nationality, personality, education, or personal traits and skills.