Decisions should be based on facts, objectively considered.

Decisions should be based on facts, objectively considered.

Leading fosters a working atmosphere that stimulates an open exchange of ideas and fosters dissent. People should show a genuine concern for one another and treat one another with fairness, as peers and friends. With such an atmosphere it should be a pleasure to come to work.

A business of high principle attracts high-caliber people more easily, thereby gaining a basic competitive and profit edge.

There is no such thing as business ethics. There is only one kind -- you have to adhere to the highest standards.

If you are not willing to take pain to live by your principles, there is no point in having principles.

A business of high principle generates greater drive and effectiveness because people know that they can do the right thing decisively and with confidence.