People should be judged on the basis of their performance, not nationality, personality, education, or personal traits and skills.

Decisions should be based on facts, objectively considered.

A business of high principle generates greater drive and effectiveness because people know that they can do the right thing decisively and with confidence.

If you are not willing to take pain to live by your principles, there is no point in having principles.

There is no such thing as business ethics. There is only one kind -- you have to adhere to the highest standards.

The course of business shapes public opinion.

A business of high principle attracts high-caliber people more easily, thereby gaining a basic competitive and profit edge.