It is better to starve than get a bad client.

Intellectual elegance [is] a mind that is continually refining itself with education and knowledge. Intellectual elegance is the opposite of intellectual vulgarity.

Designers take care of everything around us. Everything that is around us, this table, this chair, this lamp, this pen has been designed. All of these things, everything has been designed by somebody.

I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

Greed is really the religion of vulgarity.

Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.