You do design because you feel it inside; you have a moral issue to spread quality in our environment.
Massimo VignelliSo what is design all about? It [exists to] decrease the amount of vulgarity in the world ... to make the world a better place to be. It doesnโt have to be one style. Weโre not talking about style, weโre talking about quality. Style is tangible, quality is intangible. I am talking about giving to everything that surrounds us a level of quality.
Massimo VignelliGood design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand the problem, you have the solution. Itโs really more about logic than imagination.
Massimo Vignelli