The repercussion of ugliness is endless.

The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs.

There are people that thinks that type should be expressive. They have a different point of view from mine.

Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.

If you can design one thing, you can design everything.

So what is design all about? It [exists to] decrease the amount of vulgarity in the world ... to make the world a better place to be. It doesn’t have to be one style. We’re not talking about style, we’re talking about quality. Style is tangible, quality is intangible. I am talking about giving to everything that surrounds us a level of quality.

Greed is really the religion of vulgarity.