The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs.
Massimo VignelliYou can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, the appearance is trendiness — but the essence is timeless.
Massimo VignelliIf you do the best thing everyday of your life, but nothing shakes you nor shakes the table for you and others, it is stale and its not worth it.
Massimo Vignelli