The computer needs...even by accident, offers incredible beautiful things that are very seductive. And if you forget about, or if you don't have an idea to begin with, it is very easy to be seduced and that is not a good use of the computer.

You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, the appearance is trendiness — but the essence is timeless.

In design, be logical, search for truth, be clear.

I'm not a designer, I'm a sifter. I can sift everything, all the time. My sift level lines keep shaking all the time for everything that is around.

It’s not important to develop your own style but your own approach.

Graphic Design is the communication of information in an appropriate visual manner.

Design without discipline is anarchy, an exercise of irresponsibilit y.