The computer needs...even by accident, offers incredible beautiful things that are very seductive. And if you forget about, or if you don't have an idea to begin with, it is very easy to be seduced and that is not a good use of the computer.

You do design because you feel it inside; you have a moral issue to spread quality in our environment.

A grid is like underwear, you wear it but it's not to be exposed.

In design, be logical, search for truth, be clear.

Don't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to leave the cage - you have to know when to leave the grid.

The pencil you leave it there, and it's dead. It doesn't do anything and it doesn't move by itself. It doesn't offer anything; it's totally submissive to you.

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.