Middle management is a disease.

Design without discipline is anarchy, an exercise of irresponsibilit y.

The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs.

In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.

Middle management is a disease.

In design, be logical, search for truth, be clear.

You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, the appearance is trendiness — but the essence is timeless.