Middle management is a disease.

It is better to starve than get a bad client.

Graphic Design is the communication of information in an appropriate visual manner.

There is no design without discipline. There is no discipline without intelligence.

I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.

Design is not art. Design is utilitarian, art is not.

It’s not important to develop your own style but your own approach.