A designer without a sense of history is worth nothing

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

Design without discipline is anarchy, an exercise of irresponsibilit y.

A designer without a sense of history is worth nothing

Designers take care of everything around us. Everything that is around us, this table, this chair, this lamp, this pen has been designed. All of these things, everything has been designed by somebody.

I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.

The computer is really like a pencil, you know. It used to be. The pencil can do anything you want to, but you have to do it, and the same is with the computer.