You do design because you feel it inside; you have a moral issue to spread quality in our environment.

You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, the appearance is trendiness — but the essence is timeless.

You do design because you feel it inside; you have a moral issue to spread quality in our environment.

A designer without a sense of history is worth nothing

Don't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to leave the cage - you have to know when to leave the grid.

If you can design one thing, you can design everything.

I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.