One of the things I would like to do is make up stories that I would have enjoyed when I was a kid. So, if I'm thinking about an audience, it's usually a younger version of myself.
Matt GroeningI always thought that television was the way to go in my goal to invade pop culture because it got to towns in which there were no bookstores. That's how I used to think of it: How do I reach kids who not only don't read but probably have no access to much in the way of books?
Matt GroeningThe Simpsons and Futurama are such big projects, going on for years and working in different media, that everything involved with them, promotion and merchandise and online presence and all the rest, deserve to be scrutinized, so that's part of it. I have a great deal of sympathy for anyone at the core of a multimedia juggernaut, even if you might not care for the specific pop-culture invasion of your brain. The people who do it work really hard.
Matt Groening