I was really just a hard-core geek, if you will, in 1996, and was building websites as a hobby. I started doing a lot of web design and development and built my first website on the now-defunct GeoCities platform.

A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.

On April 1, 1998, I launched Webmaster-Resources.com, and I remember that date specifically because it was the date that the price of a two-year domain name registration dropped from $100 to $70, and considering I was funding this out of my allowance, that $30 made all the difference.

The main thing that 99designs is about is choice. Its a fantastic model that eliminates risk for small business owners and puts designers on equal footing.

To quote a recent customer email, “I really appreciate your thoughtful and professional response. I don’t get that a lot from customer service. Usually, it’s scripted nonsense that makes it seem like I’ve done something wrong. You’ve single-handedly improved my perception tenfold. Someone there ought to give you a pay raise."

Ultimately a good logo is something that people recognize instantly and relate to.

Don't drag candidates through weeks of endless interviews. Don't flake out on interviews. At DeveloperAuction, we often have offer letters prepared in advance, so we can hand them to great candidates as they are leaving the office.