We have to keep transforming ourselves to stay relevant for the future.

Camera but no selfies, which represent selfishness and egotism. Social media? Again: not really me.

Programmatic is a great thing. Let's be clear there's a zillion websites. It's extremely difficult to address messages.

I have never thought of legacy or what I want to achieve.

We have to keep transforming ourselves to stay relevant for the future.

If you look at the population of the world you have roughly 15% that will always be resisting advertising. Fifteen percent of something which has not yet been reached.

Sometimes you believe that you are targeting a 25-35-year-old young woman and you see that there is a crowd of 78-year-old people who are coming to buy some underwear, so it's not exactly the same kind of underwear that you have to sell.