All media owners want to attract advertising revenue. Google is no different.

Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.

Sibling relationships are complicated. All family relationships are. Look at Hamlet.

True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way, the U.S. can provide and express ideals that strike a chord in humans everywhere - a declaration of independence on behalf of all the peoples of the world.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

All media owners want to attract advertising revenue. Google is no different.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.