Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
Maurice SaatchiAmerica was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.
Maurice SaatchiTrue Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way, the U.S. can provide and express ideals that strike a chord in humans everywhere - a declaration of independence on behalf of all the peoples of the world.
Maurice Saatchi