Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
Maurice SaatchiAdvertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
Maurice SaatchiSibling relationships are complicated. All family relationships are. Look at Hamlet.
Maurice SaatchiPolitics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title.
Maurice Saatchi