Politics is not a world for the squeamish or fainthearted.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

Sibling relationships are complicated. All family relationships are. Look at Hamlet.

Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title.

America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.

It's my view that human dignity - an attribute which for years has been taken by the Left in British politics - resides in fact in Tory values of independence, individuality and self determination.