America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.
Maurice SaatchiSimplicity is the outcome of technical subtlety; it is the goal, not the starting point.
Maurice SaatchiWhen a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.
Maurice SaatchiAmerica's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian.
Maurice Saatchi