All failure is failure to adapt, all success is successful adaptation.

What are you doing at the moment? How does that compare to your competitors? What do you want to achieve? How can you create something people want?

Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.

All failure is failure to adapt, all success is successful adaptation.

If you change the rules of the market, you can be more successful than your competitors.

Innovation is new stuff that is made useful.

Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.