All failure is failure to adapt, all success is successful adaptation.

The task of the strategist and leadership team is to reduce uncertainty in the areas that they can directly influence in order to pursue attractively difficult objectives.

Whenever a maker and a thinker get together, really cool stuff happens.

Brilliant strategy is the best route to desirable ends with available means.

Becoming a strategic thinker is about opening your mind to possibilities. It’s about seeing the bigger picture. It’s about understanding the various parts of your business, taking them apart, and then putting them back together again in a more powerful way. It’s about insight, invention, emotion and imagination focused on reshaping some part of the world.

With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.

What are you doing at the moment? How does that compare to your competitors? What do you want to achieve? How can you create something people want?