All failure is failure to adapt, all success is successful adaptation.

If you change the rules of the market, you can be more successful than your competitors.

Our need for innovation has shifted power closer to the source of that power-Us. We are the future.

Strategy is about shaping the future.

Change is inevitable, progress is not.

With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.

Change is not overcoming inertia as much as it is redirecting, guiding, tweaking what already is and what has already happened. We must believe that we can make choices and that those choices can alter the future.