The task of the strategist and leadership team is to reduce uncertainty in the areas that they can directly influence in order to pursue attractively difficult objectives.

Innovation is new stuff that is made useful.

Change is inevitable, progress is not.

Strategists who don’t take time to think are just planners.

The task of the strategist and leadership team is to reduce uncertainty in the areas that they can directly influence in order to pursue attractively difficult objectives.

Strategy and culture should have breakfast together.

Brilliant strategy is the best route to desirable ends with available means.