What are you doing at the moment? How does that compare to your competitors? What do you want to achieve? How can you create something people want?
Max McKeownCorporate strategy is usually only useful if you get people engaged with helping you to make it work.
Max McKeownBecoming a strategic thinker is about opening your mind to possibilities. It’s about seeing the bigger picture. It’s about understanding the various parts of your business, taking them apart, and then putting them back together again in a more powerful way. It’s about insight, invention, emotion and imagination focused on reshaping some part of the world.
Max McKeown