The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.

A great strategy meeting is a meeting of minds.

Becoming a strategic thinker is about opening your mind to possibilities. It’s about seeing the bigger picture. It’s about understanding the various parts of your business, taking them apart, and then putting them back together again in a more powerful way. It’s about insight, invention, emotion and imagination focused on reshaping some part of the world.

We need to move from comparative advantage to perpetual advantage.

Strategists who don’t take time to think are just planners.

What are you doing at the moment? How does that compare to your competitors? What do you want to achieve? How can you create something people want?

All failure is failure to adapt, all success is successful adaptation.